When will businesses, of all stripes, figure out that the customer experience they provide with their online systems is increasingly forming the opinions that people have of their organization as a whole?
Good point! As business goes online, the online experience is the business and if the experience is bad it harms the brand. Great software is great business.
I must say Tesco have really done well in this regard. Their online experience is now very good. Varified by Visa, on the other hand, is something else.